Permit Them To Eat Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

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The Short Version: whenever Marie Antoinette stated, “allow them to eat dessert,” it could being because she had been hogging all Michel et Augustin cookies for by herself. Youth bisexual friends Michel and Augustin met in middle school, and, if they discovered their unique xxx 9-to-5 tasks to be unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly ahead 13 years, additionally the two buddies have actually practices in France and nyc and generally are seducing the world the help of its snacks, pastries, yogurts, mousses, as well as other desserts made out of straightforward, pronounceable ingredients. The duo also teaches aspiring bakers that perfecting the ability of French pastry is actually attainable through their particular recipe books and entertaining available residence courses. Michel and Augustin’s fantasy is straightforward: to help make the world smile and bond over a shared passion for candies.


The story of Michel et Augustin began simply sufficient. Two young men began palling around in secondary school and became good contacts. But, as with lots of teenage friendships, the two parted methods after graduation to check out their pathways.

Michel discovered himself in financing in New York, and Augustin ended up being doing work in marketing and advertising for Air France. But both eventually became disillusioned because of the 9-to-5 work associated with the world of business. They reconnected and duo devised a wild plan to find out all 1,263 bakeries in France and establish the basics of the greatest confectioneries the united states needed to provide. They had written a manuscript about it — their unique very first collaboration!

After finishing their unique pursuit, in 2004, Michel and Augustin aproned-up and set on another adventure: cooking in Augustin’s kitchen. Their unique purpose was to create a type of cookies as well as other sweets made out of 100% natural ingredients and love. And, after tirelessly testing and tasting over 300 meals, their unique first concoction came into this world: the small spherical butter cookie. Michel et Augustin was born!

The pair found fast success, in addition they continue to innovate much more delicious designs, such as a decadent yogurt in a container, which was found only one time Michel and Augustin noticed their prized cow could produce above butter. They sell their products because of the signature “kookiness” and also the joy they infuse in their tasty treats.

Distributing a Love for French Pastry round the World

Michel et Augustin is all about more than just making a delicious cookie. The firm is bent on attracting from France’s wealthy cooking record to create masterful desserts.

“It isn’t really practically snacks — it is more about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “Almost everything we make is related to French pastry strategies. There is a truly powerful union with pastry creating as a company.”

But Lily told you an affinity for and mastery of French pastry is not just set aside for any item developers (they call them the “recipe team”) at Michel et Augustin. A portion of the organization’s kooky culture is actually revealing the passion and expertise of pastry generating very every person in the group, in France and Brooklyn, can prepare to-be a French pastry cook and use the national test (titled a “C.A.P.”). Because of this, everybody is able to be involved in innovating brand-new dishes and speak knowledgeably with followers, clients, and buyers.

“once per week in France and when 30 days in ny, the Banana Farm (“office”) turns into a pastry course where we have been experiencing a traditional program of French pastry and education for the certification,” she said. “no matter whether you are a webpage creator or perhaps in income — the chance is motivated for all.”

Though Michel et Augustin supplies an even more expansive brand in France, the organization sticks towards same principles and maxims of production regarding products.

“The thing all our products have as a common factor is actually a real focus on style and also to the ingredients,” Lily mentioned. “We concentrate on the top quality and ease on the components, and attempt to keep carefully the element list as pronounceable possible.”

This effects not only in a yummy decadence, but a goody you can easily be ok with ingesting with your significant other.

An accumulation of Treats excellent for revealing together with your Sweetheart

Thereis just one thing about revealing desserts that starts the day correct or concludes a great go out. And Michel et Augustin’s creations had been meant for just this type of events.

“its a moment in time of indulgence at the end of a romantic date,” Lily stated. “It is tasty making with thoroughly clean components, hence helps to make the moment much better. It feels very good to indulge.”

With many deserving snacks to choose from, there is should pick only one. While there are numerous even more options in France — from candy mousse to decadent yogurts and, obviously, one-of-a-kind cookies — there are numerous solutions in the US too.

Lily had been rapid to advise the perfect goodies supply to or enjoy with that significant other.

“the best-selling cookie is our 4-Cookie Squares,” she said. “they truly are like little square tarts, appear in three tastes, and certainly will end up being thus conveniently discussed. We supply Cookie Buttons, which have been hazelnut chocolate chip snacks with hazelnut ganache in. They show up in packs of two — one for my situation, one for you!”

For couples just who love their unique morning ritual with each other, Lily told all of us Puff Palmiers tend to be a pleasant a.m. alternative.

“They are puff pastry and taste like Elephant Ears,” she said. “they are extremely light and flaky and perfect for discussing more than break fast with coffee or at tea time.”

Whether both you and your honey are chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin has a deserving combat for revealing (or sneaking off with on your own clandestine cookie event).

Become involved on Banana Farm

Michel et Augustin’s approach is the fact that happiness of candies is in the sharing. Therefore it should be no shock community engagement is big part of the organizations business mission. Most people are asked to prevent in and chat (and flavor cookies) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.

This mindset began from the start regarding the company and it is element of their core. And Lily noted this viewpoint is exemplified during the business’s available residences.

“straight away, Michel and Augustin exposed the doorways of the apartment to neighbors, pals, consumers, and passersby, for individuals provide them comments, to taste cookies, to flavor new meals these were screening, in order to hang out with them and mention what they happened to be carrying out,” she stated. “It is something which’s important to us now.”

Open up home during the Banana Farm happen about very first Thursday each and every month in France and nyc. Lily told all of us these occasions provide a manner the company provide back to town by teaching all of them concerning the background and strategies of French pastry.

“We invite everyone else, household, pals, clients, and people ahead show quality recipes,” she stated. “We perform style assessments, focus groups, and play games. It really is a real area event.”

It’s not only enjoyable and tummy-pleasing to wait, but if you do not have a cookie friend, consider the rest of the treat aficionados you can satisfy at Banana Farm. After all, when someone likes Michel et Augustin treats, you are sure that they will have good taste, and you will have something you should connect more than.

Michel et Augustin: invested in Random Acts of Kookiness

In genuine Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to inspire and please the public. From a tribute to Michael Jackson with the cookie rectangular occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they are doing. You can find precisely why their particular treats are incredibly addictive — they truly are fashioned with 100% natural ingredients and good vibes.

Up next for business is actually a fresh cookbook whose goal is to help you audience among others tackle the intimidation of French pastry.

“we are making a French pastry cookbook for US, and it’s really about having fun with these very hard meals,” Lily said. “we are busting it down and stating it can be done. Whenever we can, everyone can, and we also’re revealing our advancement.”

Michel et Augustin can also be seeking to release its popular candy mousse in the usa.

“Our dream in regards to our chocolate mousse would be to seduce The usa’s preferences.”

And, after tasting their cookies as well as other treats, the united states is undoubtedly in for a lengthy relationship with that mousse.

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